Have you met La Greca? Get to know our new brand code. Introduced on the #VersaceFW21 runway, the signature pattern is inspired by our iconic Greek Key motif and is a modern interpretation of our heritage. Learn more at the link: https://e-versace.com/la_greca_signature #VersaceLaGreca

Explore more from the campaign and our #VeryVersace holiday gifts: http://e-versace.com/holiday

“I love Iris. She has carved her own path. She has an amazing spirit. She is gorgeous, smart and a little bit wild…. A true Versace girl. For me she is the perfect face for our fragrance. She brings it to life with great personal style, energy and fun.” - Donatella Versace The Dylan Purple campaign transports viewers into an endless summer, with protagonist Iris Law starring in her second campaign for the brand following this year’s La Vacanza campaign. Director Gordon Von Steiner creates a visual continuation from his previously directed Versace Dylan Turquoise fragrance campaign starring Hailey Bieber, with innovative fluid camera movements that rotate from scene to scene, sunrise to sunset, bikini outfits to beautiful party dresses, creating a sense of an immersive ‘Versacesphere’. Discover the campaign at Versace.com: https://e-versace.com/dylanpurple Chief Creative Officer: Donatella Versace Campaign Creative Director: Kevin Tekinel & Charles Levai Film Director: Gordon Von Steiner Photographer: Carlijn Jacobs Starring: Iris Law, Kit Butler, Alex Consani, Oscar Davila, Allan Estrada, Sergine Lam, Kenia Martinez, De’laney Ortiz, Fernanda Vega Stylist: Allegra V. Beck Hair Stylist: Karim Belghiran Makeup Artist: Porsche Poon

“Do you want more power?” #MedusaPowerTalks featuring Irina Shayk launches tomorrow.

Behind the scenes at the Womenswear Fall Winter 2016 show. Video by Rahi Rezvani.

Versace introduces the Palazzo Empire, the new It Bag for Spring/Summer 2016. The Palazzo Empire is a bag of supple luxury, defined by its Medusa head, which stands proud in metallic, or painted tone-on-tone to match the colour of the bag. Discover more on www.versace.com

I Donatella Versace accept the ALS Ice Bucket Challenge... And I nominate: Pharrell Williams, Prince and Pedro Almodovar. Guys, this is not just about ruining my make up, donate to ALS! Talents: Christian Arno Williams, Max Wefers

Odissea Incoming. New high-impact sneakers, defined by precision lines, exaggerated volumes, and Versace s Medusa—this is Odissea. Odissea s fusion of futuristic form and Versace brand signifiers are fully reflected in its making—where the latest technology meets innovative Italian craft. Watch the making-of the Odissea sneakers and see more at Versace.com: https://e-versace.com/Odissea-sneakers

We are the Versace family. We live the Versace way. Joined by a link that goes beyond DNA. This is Donatella s team. Shot by Steven Meisel, the #VersaceFW18 campaign features the longest-ever advertising image. Side by side, the main image features a cast of fifty-four models symbolizing inclusivity, a key value for Donatella Versace and her vision for the brand. Photographer: Steven Meisel Artistic Director: Donatella Versace Creative Ad Campaign Director: Ferdinando Verderi Casting Director: Piergiorgio Del Moro Stylist: Jacob K Makeup Artist: Pat McGrath Hair Artist: Guido Palau #TheClansOfVersace #TeamDV Discover the #VersaceFW18 Campaign: vrsace.co/FW18_Adv_Campaign

Versace introduces Greca Goddess—a new bag harnessing the brand’s culture of myth and luxury, finished with the Greca insignia in burnished-gold metal. Bags and accessories in the Greca Goddess line have a sculptural feel, with precise angles and feminine curves coming together in sleek leather for an overall feeling of richness. The geometric Greca hardware powerfully punctuates each style, never a timid decoration but rather direct and permanent in metal. It’s an enduring symbol of Versace’s continuous message, linking the brand’s cultural, geographical and design origins while always moving forward. Watch the making-of the Greca Goddess bag and see more at Versace.com: https://e-versace.com/fw22_campaign

The behind the scenes of the Versace SS16 campaign is unveiled. Discover the atmosphere of the exclusive campaign conceived by artistic director Donatella Versace working for the first time alongside the genius of Steven Klein on the Salt Flats of California. Talents: Gigi Hadid, Raquel Zimmerman, Natasha Poly Photo: Steven Klein Art Director: Giovanni Bianco Stylist: Jacob Kjeldgaard Make Up: Lucia Pieroni Hair: Jimmy Paul

Ready for round 2? The initial #VeryVersace challenge asked our community to spot and photograph V-shaped objects in their everyday surroundings. This time around we’re putting the task in V capable hands (and legs) of the Paris Cheer squad, who wear a uniform of Barocco-print designs and swap their usual pompoms for our Virtus handbags. Summer explains why cheerleading and the squad mean so much to her. Learn more: http://e-versace.com/veryversace

The time is now. Discover the Versus Versace watches collection 2013. #VersusVersace #VersusWatches #Versace

Evelina and Fien drive through the great outdoors in this clip from the #VersaceHoliday campaign. Spotlighting the many journeys taken by people to reconnect with loved ones during the festive season, the campaign takes place on a fantasy road trip. See more here: http://e-versace.com/holiday

The Versace Woman of Today GAZE LOCKING PRINT LAYERS – always identifiable, always colourful, her print-on-print looks give her character that’s instantly recognizable. She is always THAT woman. The one who is never afraid. She locks all eyes immediately – she’s eclectic and refined at the same time - her boldness overstated with textured printing, her flawlessness captivated by effortless layering. Tailoring plays an important part in forming her charismatic image. Sculpted jackets highlight the waist in classic and printed power suits. Coats are crafted in solid colours, mock-python printed leather or in duchesse satin. A new take on the tuxedo now in shiny black satin. Fit and flare have never been so important. The Medusa’s mystic powers and ever-powerful persona are evident now more than ever. RESTRAINED CONTROL – the silhouettes she wears are fitted, slinky, skin tight, but transparent printed tulle dresses are layered over more conservative silhouettes – so she is both confident and vulnerable at the same time. Shapes are anatomical, sculpting the female body. Pleats are played with – from all-over micro pleats layered over each other or accent black piping around the waist of a structured jacket. Layering and draping are essential, often intertwined. Colors, prints and textures are layered instead of clashed, confining her sensual side with body-hugging draped tulle dresses over flowing fabrics. OUT FROM HER CLOSET - With fluorescent colored tailoring and embellished jewelry – she is ready to embark in new adventures with her Conglobo bag inspired by vintage travel trunks that bring out her globetrotting spirit. The Icon bag takes on a gypsy makeover with floral prints and colourful embellishment. Her Chain Reaction sandals give her that ‘take-me-anywhere’ look that makes you want to take her around the world in a never-ending adventure.

The exquisite gown is enriched with meticulous lace intarsia and hand-embroidery depicting the heritage Amore e Psiche motif. Inspired by Canova s sculpture, the masterfully embroidered motif brings to life the epic love story of Cupid and Psiche. Explore the #AtelierVersace craftsmanship: http://e-versace.com/atelier

Make it personal - the new La Greca Signature tote can be customized with a range of modular pouches in various shades and sizes. Shop the line: https://e-versace.com/la_greca_signature #VersaceLaGrecaSignature #VersaceFW21

Dylan Blue Pour Homme - #LouisBaines is the face of #VersaceDylanBlue, the bold and charismatic fragrance that captures the spirit of the Mediterranean. Louis personifies the beauty and strength of the Versace man. View more from the campaign here: http://e-versace.com/dylan_blue_homme Chief Creative Officer: Donatella Versace Film director: Gordon von Steiner Photographer: Harley Weir Art direction: Kevin Tekinel and Charles Levai Stylist: Jacob K Hair stylist: Syd Hayes Make-up artist: Isamaya Ffrench Music: Clara Deshayes Models: Hailey Bieber, Bella Hadid, Louis Baines Casting director: Piergiorgo Del Moro

The Baroness has at least one secret…Angelo is still alive. Angelo was ruthless with a spiteful nature. He was out for himself and didn’t think about consequences as long as he got what he thought he deserved. And he deserved royalties for ‘Spritz Me’. He wouldn’t be satisfied until Angelina was brought to her knees. He was like poison ivy, putting out feelers for any fool who had the right assets to afford his revenge. Enter Jacob. Discover their plan: http://e-versace.com/versace_holiday_saga

#KendallJenner stars in the latest #VersaceEyewear campaign which draws inspiration from digital connections and technological innovations. Discover more: http://e-versace.com/eyewear